Alan J. Tapp: search on Z-Library

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1

From the 4Ps to COM-SM: reconfiguring the social marketing mix

Gordon, Ross, Tapp, Alan, Spotswood, Fiona

Journal:

Journal of Social Marketing

Year:

2013

Language:

english

File:

PDF, 327 KB

english, 2013

2

From CRM to FRM: Applying CRM in the football industry

Adamson, Garry, Jones, Warwick, Tapp, Alan

Journal:

Journal of Database Marketing & Customer Strategy Management

Year:

2006

Language:

english

File:

PDF, 236 KB

english, 2006

3

Social Marketing and the Meaning of Cool

Bird, Sara, Tapp, Alan

Journal:

Social Marketing Quarterly

Year:

2008

Language:

english

File:

PDF, 127 KB

english, 2008

4

Digital Marketing

Journal:

Journal of Database Marketing & Customer Strategy Management

Year:

2003

Language:

english

File:

PDF, 129 KB

english, 2003

5

Direct and database marketing and customer relationship management in recruiting students for higher education

Alan Tapp, Keith Hicks, Merlin Stone

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2004

Language:

english

File:

PDF, 216 KB

english, 2004

6

Towards a branding framework for cause-, funding-and need-oriented charities

Tapp, Alan, Lindsay, Graeme, Sorrell, Rosemary

Journal:

Journal of Marketing Communications

Year:

1999

Language:

english

File:

PDF, 224 KB

english, 1999

7

The loyalty of football fans — We'll support you evermore?

Journal:

Journal of Database Marketing & Customer Strategy Management

Year:

2004

Language:

english

File:

PDF, 251 KB

english, 2004

8

Social marketing in action—geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain

Jane Powell, Alan Tapp, Emily Sparks

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2007

Language:

english

File:

PDF, 420 KB

english, 2007

9

Why “soft science” is the key to regaining leadership in marketing knowledge

Tapp, Alan, Hughes, Tim

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 201 KB

english, 2008

10

Achieving effective academic/practitioner knowledge exchange in marketing

Hughes, Tim, Tapp, Alan, Hughes, Rebecca

Journal:

Journal of Marketing Management

Year:

2008

Language:

english

File:

PDF, 231 KB

english, 2008

11

Social marketing and social influences: Using social ecology as a theoretical framework

Collins, Katie, Tapp, Alan, Pressley, Ashley

Journal:

Journal of Marketing Management

Year:

2010

Language:

english

File:

PDF, 368 KB

english, 2010

12

Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports

Clowes, Jeff, Tapp, Alan

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2003

Language:

english

File:

PDF, 196 KB

english, 2003

13

Media neutral planning — A strategic perspective

Journal:

Journal of Database Marketing & Customer Strategy Management

Year:

2005

Language:

english

File:

PDF, 189 KB

english, 2005

14

Constraints on Archean crust recycling and the origin of mantle redox variability from the Î´44/40Ca â Î´18O â fO2 signatures of cratonic eclogites

Smart, Katie A., Tappe, Sebastian, Woodland, Alan B., Greyling, David R., Harris, Chris, Gussone, Nikolaus

Journal:

Earth and Planetary Science Letters

Year:

2021

File:

PDF, 2.05 MB

2021

15

Yeast DNA repair and recombination proteins Rad1 and Rad1O constitute a single-stranded-DNA endonuclease

Tomkinson, Alan E, Bardwell, A. Jane, Bardwell, Lee, Tappe, Nancy J., Friedberg, Errol C.

Journal:

Year:

1993

File:

PDF, 378 KB

1993

16

From “carefree casuals” to “professional wanderers”

Tapp, Alan, Clowes, Jeff

Journal:

European Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 434 KB

english, 2002

17

Future Marketers: Future Curriculum: Future Shock?

Evans, Martin, Nancarrow, Clive, Tapp, Alan, Stone, Merlin

Journal:

Journal of Marketing Management

Year:

2002

Language:

english

File:

PDF, 211 KB

english, 2002

18

Surfing in the premier league: key issues for football club marketers using the Internet

Beech, John, Chadwick, Simon, Tapp, Alan

Journal:

Managing Leisure

Year:

2000

Language:

english

File:

PDF, 321 KB

english, 2000

19

‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income

Clowes, Jeff, Tapp, Alan

Journal:

Managing Leisure

Year:

1998

Language:

english

File:

PDF, 524 KB

english, 1998

20

Some reasonable but uncomfortable questions about social marketing

Spotswood, Fiona, French, Jeff, Tapp, Alan, Stead, Martine

Journal:

Journal of Social Marketing

Year:

2012

Language:

english

File:

PDF, 227 KB

english, 2012

21

Grunddeutsch. Index of English Equivalents for the Basic (Spoken) German Word List. Grundstufe

Tapp, Henry L., Pfeffer, J. Alan

Journal:

The Modern Language Journal

Year:

1966

Language:

english

File:

PDF, 424 KB

english, 1966

22

Why Practitioners Don?t Read Our Articles and What We Should Do About It

Journal:

The Marketing Review

Year:

2005

Language:

english

File:

PDF, 160 KB

english, 2005

23

The use of brand management tools in charity fundraising

Journal:

Journal of Brand Management

Year:

1996

Language:

english

File:

PDF, 805 KB

english, 1996

24

Scoring with the Net - the Cybermarketing of English Football Clubs

Beech, Simon Chadwick, Alan Tapp, John

Journal:

Electronic Markets

Year:

2000

Language:

english

File:

PDF, 286 KB

english, 2000

25

Additional Papers: Dancing in step — The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?

Alan Tapp,Merlin Stone

Journal:

Journal of Direct Data and Digital Marketing Practice

Year:

2004

Language:

english

File:

PDF, 101 KB

english, 2004

26

Opinion Piece: Clearing up media-neutral planning

Journal:

Journal of Direct Data and Digital Marketing Practice

Year:

2005

Language:

english

File:

PDF, 94 KB

english, 2005

27

Disturbed oligodendrocyte development and recovery from hypomyelination in a c-myc transgenic mouse mutant

Jacqueline M. Orian, Alan J. Ahern, Margaret M. Ayers, Joel M. Levine, Luke D. Tapp, Richard Reynolds

Journal:

Journal of Neuroscience Research

Year:

2001

Language:

english

File:

PDF, 1.77 MB

english, 2001

28

Charity brands: A qualitative study of current practice

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

1996

Language:

english

File:

PDF, 745 KB

english, 1996

29

The Use of Social Marketing to Influence the Development of Problem Gambling in the UK: Implications for Public Health

Jane E. Powell, Alan J. Tapp

Journal:

International Journal of Mental Health and Addiction

Year:

2009

Language:

english

File:

PDF, 135 KB

english, 2009

30

Use of a delayed non-matching to position task to model age-dependent cognitive decline in the dog

Beth Adams, Alan Chan, Heather Callahan, Christina Siwak, Dwight Tapp, Candace Ikeda-Douglas, Patricia Atkinson, Elizabeth Head, Carl W Cotman, Norton W Milgram

Journal:

Behavioural Brain Research

Year:

2000

Language:

english

File:

PDF, 219 KB

english, 2000

31

Elevated plasma vasopressin in cardiomyopathic hamsters

Alan F. Sved, John E. Ottenweller, Walter N. Tapp, Michael E. Thompson, Benjamin H. Natelson

Journal:

Year:

1985

Language:

english

File:

PDF, 309 KB

english, 1985

32

Schizophrenia, narcolepsy, and HLA-DR15, DQ6

Alan B. Douglass, James E. Shipley, Richard F. Haines, Robert C. Scholten, Evelyn Dudley, Andre Tapp

Journal:

Biological Psychiatry

Year:

1993

Language:

english

File:

PDF, 774 KB

english, 1993

33

DNA ligase I from Saccharomyces cerevisiae: physical and biochemical characterization of the CDC9 gene product

Tomkinson, Alan E., Tappe, Nancy J., Friedberg, Errol C.

Journal:

Year:

1992

Language:

english

File:

PDF, 3.56 MB

english, 1992

34

Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas

Tapp, Alan, Pressley, Ashley, Baugh, Mike, White, Paul

Journal:

Accident Analysis & Prevention

Year:

2013

Language:

english

File:

PDF, 804 KB

english, 2013

35

Purification of Rad1 Protein from Saccharomyces cerevisiae and Further Characterization of the Rad1/Rad10 Endonuclease Complex

Tomkinson, Alan E., Bardwell, A. Jane, Tappe, Nancy, Ramos, William, Friedberg, Errol C.

Journal:

Year:

1994

Language:

english

File:

PDF, 2.98 MB

english, 1994

36

Can social marketing make 20mph the new norm?

Toy, Sarah, Tapp, Alan, Musselwhite, Charles, Davis, Adrian

Journal:

Journal of Transport & Health

Year:

2014

Language:

english

File:

PDF, 335 KB

english, 2014

37

New technology and the changing role of marketing

Tapp, Alan, Hughes, Tim

Journal:

Marketing Intelligence & Planning

Year:

2004

Language:

english

File:

PDF, 228 KB

english, 2004

38

Analysing cycling as a social practice: An empirical grounding for behaviour change

Spotswood, Fiona, Chatterton, Tim, Tapp, Alan, Williams, David

Journal:

Transportation Research Part F: Traffic Psychology and Behaviour

Year:

2015

Language:

english

File:

PDF, 466 KB

english, 2015

39

Primary care professionals and social marketing of health in neighbourhoods: a case study approach to identify, target and communicate with ‘at risk’ populations

Powell, Jane, Tapp, Alan, Orme, Judy, Farr, Marc

Journal:

Primary Health Care Research & Development

Year:

2007

Language:

english

File:

PDF, 189 KB

english, 2007

40

Support and compliance with 20mph speed limits in Great Britain

Tapp, Alan, Nancarrow, Clive, Davis, Adrian

Journal:

Transportation Research Part F: Traffic Psychology and Behaviour

Year:

2015

Language:

english

File:

PDF, 684 KB

english, 2015

41

Rethinking How to Tackle Binge Drinking Using Social Marketing: A Neotribal Analysis

Spotswood, Fiona, Tapp, Alan

Journal:

Social Marketing Quarterly

Year:

2011

Language:

english

File:

PDF, 106 KB

english, 2011

42

Transcendence and the Sacred

Tapp, Robert B., Olsen, Alan M., Rouner, Leroy S.

Journal:

Sociological Analysis

Year:

1982

Language:

english

File:

PDF, 154 KB

english, 1982

43

Beyond persuasion: a cultural perspective of behaviour

Gordon, Ross, Spotswood, Fiona, Tapp, Alan

Journal:

Journal of Social Marketing

Year:

2013

Language:

english

File:

PDF, 326 KB

english, 2013

44

Overcoming the self‐image incongruency of non‐cyclists

Leonard, Sarah, Spotswood, Fiona, Tapp, Alan

Journal:

Journal of Social Marketing

Year:

2012

Language:

english

File:

PDF, 191 KB

english, 2012

45

Field‐capital theory and its implications for marketing

Tapp, Alan, Warren, Stella

Journal:

European Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 320 KB

english, 2010

46

Neurotropic virus infections as the cause of immediate and delayed neuropathology

Ludlow, Martin, Kortekaas, Jeroen, Herden, Christiane, Hoffmann, Bernd, Tappe, Dennis, Trebst, Corinna, Griffin, Diane E., Brindle, Hannah E., Solomon, Tom, Brown, Alan S., van Riel, Debby, Wolthers,

Journal:

Acta Neuropathologica

Year:

2016

Language:

english

File:

PDF, 4.20 MB

english, 2016

47

Using social marketing to encourage teenage mothers to breastfeed

Tapp, Alan, Warren, Stella, Rhodes, Celia, Condon, Louise, Withall, Janet

Journal:

Journal of Social Marketing

Year:

2013

Language:

english

File:

PDF, 271 KB

english, 2013

48

Physics envy

Journal:

Marketing Intelligence & Planning

Year:

2007

Language:

english

File:

PDF, 44 KB

english, 2007

49

A call to arms for applied marketing academics

Journal:

Marketing Intelligence & Planning

Year:

2004

Language:

english

File:

PDF, 151 KB

english, 2004

50

Great Britain adults’ opinions on cycling: Implications for policy

Tapp, Alan, Davis, Adrian, Nancarrow, Clive, Jones, Simon

Journal:

Transportation Research Part A: Policy and Practice

Year:

2016

Language:

english

File:

PDF, 372 KB

english, 2016